Campaign 1- #Ilovelush
Image 1- Lush’s slogan, it is a series of pictures to create a big image 
Image 2 -Lush’s official Instagram page 
Image 3- Lush’s Halloween adverts
Image 4- Comments section 
Image 5 – Comments on Lush’s videos 
Image 6- Halloween themed products 
Image 7- A bundle of products from Lush 
Image 8 – Collaborations 
Image 9 – 
Image 10 – Lush advent calendar for the Christmas season 
Image 11- Product reviews 
Image 12- Brand packaging
Lush’s #ilovelush is a social media campaign on Instagram that includes a series of posts of customers sharing and reviewing their purchases at the popular bath company lush. These include video tutorials on how to use the purchased product and unboxing their halls. Users can like, comment and share these posts so it can be mentioned to a wider platform.
Core Message
The core message for this is to make users feel like they should not miss out on buying these attractive, fun products by advertising new seasonal releases by displaying Christmas bundles, giftsets, collaborations and so much more. All of these exclusive releases make the lush business relevant with the constant promotions which will therefore attract new buyers. posing uploads and videos of these bath& cosmetics with even people having accounts specifically made to review products. This is so that they can sell the same experience online which really wants to make people buy more.
Target Audience
The target audience is for men and women with people of all ages however the majority of shoppers are usually young women aged 25-34. The target audience is for people who want to own some feel-good, good quality products that are also unique selling products that nowhere else does. The products are also cruelty-free & vegan so it makes the customer think that their money is well spent on a good cause.
Comments
On the comment section of Lush’s official Instagram page have plenty of comments with more positive reviews/opinions outweighing the negative ones. The reviews are successful to their business as many people commenting how well the products were and hyping up the brand. This also gives a sense of community in the comments section.
Campaign 2- # Dr Martens
Image 13- Doc Marten Twitter account 
Image 14 – Doc Marten’s official twitter page
Image 15- Shoe comments 
Image 16- Doc Martens’ Facebook page on the comments section 
Image 17- More comments
Core message
Dr Martens is a popular shoe brand with many people taking part with this over-the-counter cultural trend. Doc Martens have always been a part of British culture. The core message is to advertise the new releases of new designs & expresses how they want to make fashion comfortable to wear & shoes that will last for a long time. Doc Marten boots have been introduced to the UK since the 1960’s.
Target audience
The target audience would be for all ages with teenagers/young adults dominating the target audience. They would most likely attract people of certain professions such as musicians, painters, writers & designers. DM’s have always been the choice of footwear choice from punks to policemen, skinheads to socialists. The company keeps their brand relevant with seasonal offering to help with profits by using new leather, materials, colours, finishes, print motif & embroidery.
Comments
The comments found on the official page of Doc Martens on Facebook/Twitter are mostly positive with hundreds of customers showing giving praise to DM’s shoes they have purchased with photos and positive comments such as how durable the shoes are and the fun colours/patterns they sell. There are plenty of comments expressing the top-notch quality the shoes have to offer.
Campaign 3- #Rockstar Games
Image 18- GTA online gameplay post 
Image 19 – A Seasonal game updates 
Image 20- Customisation updates 
Image 21- Negative comments 
Image 22 – Comments section 
Image 23- Seasonal releases
Rockstar games is a gaming company that specialises in creating open-world games loved by millions across the globe with popular games such as Red Dead Redemption, the Grand Theft Auto series, L.A Noire and many more games with the franchise selling millions of copies of.
Core message
The core message for Rockstar’s timeline is to show updates for their games & new releases. Rockstar takes a different approach in their advertising. Rockstar keeps their games relevant with frequent uploads of the existing games created without having to create new games. For example, for Thanksgiving rockstar had added Turkeys in the game for a limited time & Autumnal outfits the player can use to customise their character.
Target audience
The target audience is for mature audiences who love action/horror themed games. The age audience would usually be consisting of a large audience of young adults/adults. Rockstar targets audiences who can afford in-game purchases. Youtubers/streamers could also be targeted so Rockstar’s can push their games to be further pushed mainstream so viewers can buy the game for the same experience. Rockstar’s audience is 82.46% male and 17.54% female. The age largest age groups are 18-24 year olds.
Comments
The comments section shows that most of the customers are positive however some of the buyers have of Rockstar’s games are all mainly on the same line of wanting more from the company such as complications with the online gaming servers, game updates and Rockstar’s new upcoming GTA 6 game that is supposedly to be released, the fan base are frustrated with Rockstar Games being quiet on its future projects. The problem that many fans have with Rockstar is that the organization is “Milking” the game as they are known to reap as much financial gain as possible from their successes.
References
LUSH. (2016). Target Customer. [online] Available at: https://amberharveyblog.wordpress.com/2016/02/25/target-customer/ [Accessed 31 Jan]. 2023].
The Odyssey Online. (2017). Why Lush Cosmetics Is A Business Genius. [online] Available at: https://www.theodysseyonline.com/why-lush-cosmetics-is-business-genius.
Networks, H. (2020). Doc Martens: The Shoe Loved by Nazis, Punks and Grunge Kids. [online] Hornet. Available at: https://hornet.com/stories/doc-martens-history/.
Manzoor, S. (2018). Dr Martens at 50: these boots were made for… everyone. [online] the Guardian. Available at: https://www.theguardian.com/lifeandstyle/2010/oct/31/dr-martens-at-50.
What’s up, Doc? The enduring appeal of Dr Martens. (2018). BBC News. [online] 25 Oct. Available at: https://www.bbc.co.uk/news/uk-england-45952572.
Wilkins, K. (2022). Find Out Why Are Dr Martens So Popular and Expensive? What Makes Doc Boots Iconic. [online] Available at: https://footwearsfact.com/why-are-dr-martens-so-popular-and-expensive/ [Accessed 11 Jul. 2023].
osgamers.com. (n.d.). Who is the target audience of Rockstar Games? [online] Available at: https://osgamers.com/frequently-asked-questions/who-is-the-target-audience-of-rockstar-games#:~:text=Audience%20composition%20can%20reveal%20a%20site%27s%20current%20market [Accessed 11 Jul. 2023].
Bhushan, R. (2021). How Rockstar can keep GTA Online relevant even after the release of GTA 6. [online] www.sportskeeda.com. Available at: https://www.sportskeeda.com/gta/how-rockstar-can-keep-gta-online-relevant-even-release-gta-6 [Accessed 11 Jul. 2023].